She can’t act, she can’t sing, she isn’t wealthy like the Hiltons or Kim Kardashian, but she’s an internet celebrity nonetheless
A British tabloid journalist once quipped that Liz Hurley was “famous for being famous”. A clever comment at the time, no doubt. However with Andy Warhol’s “15 minutes of fame” becoming a reality thanks to the internet age, celebrity is a currency all the more easier to obtain. One need not a talent of the traditional type nor does one need to create something new. Julia Allison has managed to reach the lofty heights of celebrity through dogged self-promotion. It’s a neo-celebrity as explained by Jason Tanz in Wired Magazine:
Allison may not be famous by the traditional definition; certainly nobody here seems to recognize her. But to a devoted niche of online fans — and an even more devoted niche of detractors — she is a bona fide celebrity. She says that more than 10,000 people read her blog daily, and gossip sites like Gawker, Radar Online, and Valleywag detail her every exploit. An anonymous blogger has set up a site, Reblogging Julia, dedicated to parsing Allison’s posts. The New York Times has profiled her, and New York magazine has called Allison — a dating columnist for Time Out New York and former editor-at-large for Star — “the most famous young journalist in the city.”
Read more about her in Tanz’s Wired article: Julia Allison and the Secrets of Self-Promotion.