Warhol almost got it right….
Andy Warhol almost got it right when he said that in the future, everyone would be famous for 15 minutes. PR Guru Mark Borkowski has come up with a Fame Formula which tells us that fame actually lasts not for 15 minutes, but 15 months.
The formula for working out the decline in fame from its peak is: F(T) = B + P(1/10T+1/2Tsquared)
F is the level of fame.
T is time, measured in three-monthly intervals. T=1 is after three months, T=2 is after six months.
B is a base level of fame identified and quantified by analysing the average level of fame in the year before peak. So for George Clooney the number would be huge, but for a Big Brother contestant it would be likely to be zero.
P is the increment of fame above the base level, establishing the individual firmly in the public consciousness.