I’m dying for a drink, but why?

vodka/soda
very, very tempting……

It’s Friday afternoon around 4 pm. Your work for the week is done (maybe) and you’re ready to call it quits. You know exactly what you’re gonna do once it’s time to head out of the office. You’re going downstairs for a drink. Whether it’s a gin and tonic, an import beer, a vodka/soda or a scotch on the rocks, you’ve been thinking about it all day and you can’t wait for the taste to touch your lips.

Last week you did the exact same thing and woke up with a nasty hangover. Yet you’re gonna do it all over again. Is it addiction? A way to cope with personal problems by drowning it in drink?

Scientists are now telling us that binge drinking can be habit forming because when we binge drink, we block out the memories of the worst part of the experience and instead only remember the good parts. It seems alcohol helps us engage in selective memory. Here’s an excerpt from an article that appeared in yesterday’s edition of the UK Independent:

Alcohol has been found to affect memory in a selective manner. Drinking makes it easier to remember the good things about a party but harder to recall the bad things that happen after having too much.

Studies into the memories of people engaged in heavy drinking have shown that it is the inability to remember the worst excesses of a night out – while remembering the happy things that led up to them – is one of the main causes of repeated binge drinking.

We here at Vodka/Soda encourage the proliferation of good memories associated with alcohol, so be sure to run downstairs for a quick one once work is done :)


Bookmark and Share

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: